The key criterion is having a global mindset. For instance, as a late-stage business – post-product, post-revenue, shortened sales cycle etc. – you will be able to form a global lead-generation strategy or basic financial metrics for investors. If you are more early-stage, you will understand what gloabisation looks like – how to conduct market research, landscape analysis etc. – your understanding of globalisation will still increase significantly. That’s why it’s called the Growth Strategy Validation Progtamme. From an innovation perspective, we are looking for ideas at TRL 4+ level, but even if you are a well established SME that needs support to globalise, we want to hear from you too.